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Organisational Culture and CX

Organisational Culture and CX

A good organisational culture is the key to great customer experience. Simply put – the employee experience leads to the customer experience. Understanding what organisational culture is and how it leads to customer experience is vital to the success of your...
Customer Journey Mapping

Customer Journey Mapping

Human beings define and explain their world through stories – we share stories to teach, entertain, share common experiences and pass along learnings. Storytelling can, therefore, be used as a tool to understand and engage customers. Customer Journey Mapping...
Understanding Data Security and Privacy

Understanding Data Security and Privacy

Research is the process of gathering useful information from individuals or groups. In the digital age, we call this collection of information data. Genex collects data through market research, to provide different brands with insights. These valuable insights are...
Research 101: The Basics of Good Research

Research 101: The Basics of Good Research

Attracting and retaining customers is an important skill in business. Previously, marketers sought to sell products to the masses without considering the needs of the individual. Today’s market focuses on a customer-geared strategy. This consumer centric approach aims...