Computer assisted telephone interviewing (CATI) has long been a survey method used in Traditional research, as a means of conducing research.
Recently, however, it has become increasingly used within the automated research sphere (defined as CX – Customer Experience – at Genex Insights).
It is for this reason that Genex Insights has implemented a new CATI feature in its existing platform, to assist clients and Genex Insights team members in successfully conducting CATIs within the existing CX environment.
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