As we watched the market grow, we have always been aware of the need to analyse both structured and unstructured text. We see more and more how companies that do voice-of-the-customer listening, also have a need to listen to their social media domains. While we already have powerful software that gives immense insight into a business, that software does not take the social media world into account. To solve this for our clients, Genex has partnered with IBM Watson to develop a suite of listening tools that analyse sentiment, category and competitor trends in real time and bring it into the VOC context. What this means for Genex customers Genex customers already enjoy a comprehensive view of the sentiment in

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