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CATI surveys in a CX environment

CATI surveys in a CX environment

Computer assisted telephone interviewing (CATI) has long been a survey method used in Traditional research, as a means of conducing research. Recently, however, it has become increasingly used within the automated research sphere (defined as CX – Customer Experience –...
Sampling : To sample or not to sample?

Sampling : To sample or not to sample?

Sampling in research is where a researcher only surveys some of the people in a population. The sample of people is representative of the overall population, but the size of the sample makes it easier and more cost effective to do the research. Depending on the...
Genex CX Expo

Genex CX Expo

Most companies have the same VOC implementation issues We hosted our first Genex customer experience day recently. It was a fantastically well-subscribed event with people from various businesses and industries attending. Through the attendance and the interaction, we...