Facebook Twitter LinkedIn Google+ WhatsApp Research is the process of gathering useful information from individuals or groups. In the digital age, we call this collection of information data. Genex collects data through market research, to provide different brands with insights. These valuable insights are what allow a brand to make important decisions. Without data, making effective business decisions is near impossible. However, data collection always has to follow ethical guidelines and comply with regulations. This is because your own personal information or data is considered your private property. Thereby, you have rights and controls over what happens to your personal data. What is Considered Personal Data? According to the Protection of Personal Information Act or POPIA, your personal data includes
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