Debunking CX Myths

Debunking CX Myths

Customer Experience or CX is a concept that has been around since the 1960’s, even though the term was only coined by Lou Carbone in the early 1990s.Many notions are considered to impact CX and over the years one of these has been extensively explored and discussed,...
The CX-UX Relationship

The CX-UX Relationship

Introduction A common misconception is that customer experience (CX) and user experience (UX) are the same thing, and these are often used interchangeably. CX refers to the perceived experience that a customer assumes with your company UX, on the other hand, describes...
Emojis

Emojis

Introduction ‘Emojis’ are shorthand communication tools that have been around for ages. The question is, do emoji’s have a place in Market Research? In our whitepaper we look at where emoji’s come from, the benefits and challenges and the value they add. It is...
Business Diversification

Business Diversification

Introduction The business ecosystem is constantly changing and evolving. As such we as organisations need to be able to move and keep up with the changes. This leads to the need to understand how to diversify our businesses, and in the process how to also future-proof...