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Understanding Tracking Systems

Understanding Tracking Systems

If you are familiar with market research, you have probably come across the term, tracking studies. Tracking studies are described as longitudinal, meaning that they ask the same questions to measure the perceptions of participants with similar demographics,...
Employee Journey Mapping

Employee Journey Mapping

Employees are your most valuable resource. As such, ensuring that your employees have a positive experience from their first engagement with the company is crucial to their commitment to the organisation and their performance.  Much like Customer Journey Mapping,...
Employee Recognition

Employee Recognition

The predominant focus of a successful business is the creation and maintenance of great customer experience in order to keep customers happy and retain their business. We also know that customer experience is directly related to the satisfaction and engagement of...
Genex’s Big Move to IQbusiness

Genex’s Big Move to IQbusiness

A daunting significant venture into the unknown basked in opportunity, excitement and a bit of magic describes our most recent journey at Genex. With change being an inevitable part of any great story, we embarked on the move to our new home at IQbusiness’s offices...
Organisational Culture and CX

Organisational Culture and CX

A good organisational culture is the key to great customer experience. Simply put – the employee experience leads to the customer experience. Understanding what organisational culture is and how it leads to customer experience is vital to the success of your...