Dec 18, 2020 | Uncategorized
What Customers Really Want for the Holidays ‘Tis the season to be jolly… After a tough year, which no one could’ve foreseen as we counted down from 2019 into 2020, here we are again, at the cusp of another new year. So, as the holiday season is upon us, the big...
Dec 18, 2020 | Uncategorized
Introduction If 2020 could be labelled anything, it would be, ‘unpredictable’! With all the changes that took place this year, it is somewhat inevitable that the state of customer experience (CX) has also changed. The pandemic certainly has put pedal to the...
Dec 3, 2020 | Genex Insights
As with CX programs, the ROI on social media can be quite difficult to prove especially with so many metrics by which to measure and monitor efforts. Organic content (that which is not sponsored or promoted) and sponsored content should also be analysed under separate...
Dec 2, 2020 | Genex Insights
Introduction CX, unlike other areas in a business such as sales and marketing, is a much more intangible factor which, when done correctly, yields a strong return on investment (ROI). The ROI, however, is often scrutinized by financial departments within...
Nov 10, 2020 | Uncategorized
You have the business idea, but does your idea have enough runway and true potential? Market testing is an essential process that ensures you spend your time and money wisely while setting up your marketing strategies for greater success in the future. There are...
