Dec 4, 2019 | Customer Experience Management
If you are familiar with market research, you have probably come across the term, tracking studies. Tracking studies are described as longitudinal, meaning that they ask the same questions to measure the perceptions of participants with similar demographics,...
Jan 25, 2019 | Customer Experience Management
The attributes and traits needed to be a leader in Customer Experience Customer Experience (CX) is possibly one of the most important aspects to consider in any company, as it has the potential to drive the growth of a company as well as its profit revenue. In a...
Oct 8, 2018 | Customer Experience Management
There are not very many brands that can survive off of a business model that only caters for new customers, and never attempts to create repeat ones. Capturing a new customer’s attention, and convincing them to use your product or service is important, but there are...
Feb 28, 2018 | Customer Experience Management
With today’s business climate, customers have a great deal of choices. What makes a customer choose your brand? What makes that customer loyal to your business? How can you improve your service to keep your customer? Finding the answers to these questions and...
Apr 26, 2017 | Customer Experience Management, Surveys
Computer assisted telephone interviewing (CATI) has long been a survey method used in Traditional research, as a means of conducing research. Recently, however, it has become increasingly used within the automated research sphere (defined as CX – Customer Experience –...
Mar 9, 2017 | Customer Experience Management
Sampling in research is where a researcher only surveys some of the people in a population. The sample of people is representative of the overall population, but the size of the sample makes it easier and more cost effective to do the research. Depending on the...
