Apr 3, 2020 | Customer Experience Management
Unsurprisingly, Customer Experience (CX) has quickly become a popular business strategy amongst many successful organisations. Implementing an effective CX programme is crucial, but it is in assessing your CX maturity that true success is found. We will, therefore, be...
Mar 27, 2020 | Customer Experience Management
It should come as no surprise that your CX programs ultimately decipher the success of your business. As a result, it has rightfully earned its place in numerous corporate consumer strategies. But what is a mature CX program? What are its leading structures and how...
Mar 9, 2020 | Customer Experience Management
Achieving satisfactory and memorable customer experiences (CX) can be a difficult feat. Especially when you realise that customer experiences are based on intentional strategies, extensive planning and thorough training. Understanding the moving parts involved with...
Dec 4, 2019 | Customer Experience Management
If you are familiar with market research, you have probably come across the term, tracking studies. Tracking studies are described as longitudinal, meaning that they ask the same questions to measure the perceptions of participants with similar demographics,...
Jan 25, 2019 | Customer Experience Management
The attributes and traits needed to be a leader in Customer Experience Customer Experience (CX) is possibly one of the most important aspects to consider in any company, as it has the potential to drive the growth of a company as well as its profit revenue. In a...
Oct 8, 2018 | Customer Experience Management
There are not very many brands that can survive off of a business model that only caters for new customers, and never attempts to create repeat ones. Capturing a new customer’s attention, and convincing them to use your product or service is important, but there are...
