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Understanding Tracking Systems

Understanding Tracking Systems

If you are familiar with market research, you have probably come across the term, tracking studies. Tracking studies are described as longitudinal, meaning that they ask the same questions to measure the perceptions of participants with similar demographics,...
CATI surveys in a CX environment

CATI surveys in a CX environment

Computer assisted telephone interviewing (CATI) has long been a survey method used in Traditional research, as a means of conducing research. Recently, however, it has become increasingly used within the automated research sphere (defined as CX – Customer Experience –...
Sampling : To sample or not to sample?

Sampling : To sample or not to sample?

Sampling in research is where a researcher only surveys some of the people in a population. The sample of people is representative of the overall population, but the size of the sample makes it easier and more cost effective to do the research. Depending on the...