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The Relentless Consumer

The Relentless Consumer

Introduction With 2021 being well underway, and with the globe having faced a year of firsts, it is inevitable that the face of the retail market will have also experienced its fair share of change. On one hand, online shopping has become a forerunner and customer...
The Remote Working Employee

The Remote Working Employee

Introduction The idea of working from home (WFH) and the remote employee is something that we have all become far too familiar with in recent years and of course with the Covid-19 pandemic acting as a catalyst for remote work over the past year. This rise in remote...
Humanising Tech

Humanising Tech

Introduction Browse through the pages of any industry magazine or blog and take a moment to count the number of times you happen across the words; virtual reality, artificial intelligence (AI), the internet of things (IoT), and social media, among other- it is...
Driving ROI from Social Media

Driving ROI from Social Media

As with CX programs, the ROI on social media can be quite difficult to prove especially with so many metrics by which to measure and monitor efforts. Organic content (that which is not sponsored or promoted) and sponsored content should also be analysed under separate...
What is good data/measurement?

What is good data/measurement?

With so many ways to collect, manage, and analyse data in the internet of things (IoT) and technological advances, data quality control may be sacrificed for the sake of quantity over quality as companies endeavour to make fast and radical decisions in the dynamic and...