by Genex Insights | Apr 21, 2021 | Genex Insights
Data Privacy vs Data Security With the spike in individuals working from home, data privacy has increasingly become a larger issue within businesses. Phillips (2020) speaks about how Data Privacy and Data security are different. The key lies in the type of...
by Genex Insights | Mar 31, 2021 | Genex Insights
Introduction With 2021 being well underway, and with the globe having faced a year of firsts, it is inevitable that the face of the retail market will have also experienced its fair share of change. On one hand, online shopping has become a forerunner and customer...
by Genex Insights | Mar 5, 2021 | Genex Insights
Introduction The idea of working from home (WFH) and the remote employee is something that we have all become far too familiar with in recent years and of course with the Covid-19 pandemic acting as a catalyst for remote work over the past year. This rise in remote...
by Genex Insights | Feb 2, 2021 | Genex Insights
Introduction Browse through the pages of any industry magazine or blog and take a moment to count the number of times you happen across the words; virtual reality, artificial intelligence (AI), the internet of things (IoT), and social media, among other- it is...
by Genex Insights | Dec 3, 2020 | Genex Insights
As with CX programs, the ROI on social media can be quite difficult to prove especially with so many metrics by which to measure and monitor efforts. Organic content (that which is not sponsored or promoted) and sponsored content should also be analysed under separate...
by Genex Insights | Dec 2, 2020 | Genex Insights
Introduction CX, unlike other areas in a business such as sales and marketing, is a much more intangible factor which, when done correctly, yields a strong return on investment (ROI). The ROI, however, is often scrutinized by financial departments within...
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