by Genex Insights | Mar 5, 2021 | Uncategorized
Introduction Historically, organisations have focused on and invested in CX technology. While that is certainly critical, we often forget to consider the employee experience (EX). Not anymore as this is expected to see a big shift in focus to EX technology, especially...
by Genex Insights | Feb 2, 2021 | Uncategorized
The 2021 Customer With 2020 reaching its inevitable end, it seemed to promise the hope of a new day as we turned the corner into a new year- perhaps even promised the illusion of an end to the global pandemic. With 2021 edging nearer and nearer, it had most gearing...
by Genex Insights | Dec 18, 2020 | Uncategorized
What Customers Really Want for the Holidays ‘Tis the season to be jolly… After a tough year, which no one could’ve foreseen as we counted down from 2019 into 2020, here we are again, at the cusp of another new year. So, as the holiday season is upon us, the big...
by Genex Insights | Dec 18, 2020 | Uncategorized
Introduction If 2020 could be labelled anything, it would be, ‘unpredictable’! With all the changes that took place this year, it is somewhat inevitable that the state of customer experience (CX) has also changed. The pandemic certainly has put pedal to the...
by Genex Insights | Nov 10, 2020 | Uncategorized
You have the business idea, but does your idea have enough runway and true potential? Market testing is an essential process that ensures you spend your time and money wisely while setting up your marketing strategies for greater success in the future. There are...
by Genex Insights | Sep 28, 2020 | Uncategorized
The task of managing customer loyalty towards products and services has emerged as a focal managerial problem and central push in marketing development, maintenance. or enhancement to achieve a sustainable competitive advantage. Trust, customer satisfaction. and...
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