Emojis

Emojis

Introduction ‘Emojis’ are shorthand communication tools that have been around for ages. The question is, do emoji’s have a place in Market Research? In our whitepaper we look at where emoji’s come from, the benefits and challenges and the value they add. It is...
Business Diversification

Business Diversification

Introduction The business ecosystem is constantly changing and evolving. As such we as organisations need to be able to move and keep up with the changes. This leads to the need to understand how to diversify our businesses, and in the process how to also future-proof...
The 2021 Customer

The 2021 Customer

The 2021 Customer   With 2020 reaching its inevitable end, it seemed to promise the hope of a new day as we turned the corner into a new year- perhaps even promised the illusion of an end to the global pandemic. With 2021 edging nearer and nearer, it had most gearing...
What Customers Want for the Holidays

What Customers Want for the Holidays

What Customers Really Want for the Holidays   ‘Tis the season to be jolly… After a tough year, which no one could’ve foreseen as we counted down from 2019 into 2020, here we are again, at the cusp of another new year. So, as the holiday season is upon us, the big...