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What Customers Want for the Holidays

What Customers Want for the Holidays

What Customers Really Want for the Holidays   ‘Tis the season to be jolly… After a tough year, which no one could’ve foreseen as we counted down from 2019 into 2020, here we are again, at the cusp of another new year. So, as the holiday season is upon us, the big...
Expected CX Trends for 2021

Expected CX Trends for 2021

  Introduction If 2020 could be labelled anything, it would be, ‘unpredictable’! With all the changes that took place this year, it is somewhat inevitable that the state of customer experience (CX) has also changed. The pandemic certainly has put pedal to the...
Testing before investing

Testing before investing

You have the business idea, but does your idea have enough runway and true potential? Market testing is an essential process that ensures you spend your time and money wisely while setting up your marketing strategies for greater success in the future. There are...

Loyalty Modelling

The task of managing customer loyalty towards products and services has emerged as a focal managerial problem and central push in marketing development, maintenance. or enhancement to achieve a sustainable competitive advantage. Trust, customer satisfaction. and...

Complaints Management

Introduction While organisations endeavor to make use of ‘customer insights’ to continuously bring value to customers and improve operations, the data they look towards and the way this data is analysed to make crucial changes doesn’t always help in making impactful...
The Importance of Data Protection in Business

The Importance of Data Protection in Business

As recent data-related news has proven, the opportunities to abuse and exploit personal data is becoming increasingly overwhelming. It is for this very reason that concepts around data protection and ethics become crucial. Technologists and organisations alike, that...