Expected CX Trends for 2021

Expected CX Trends for 2021

  Introduction If 2020 could be labelled anything, it would be, ‘unpredictable’! With all the changes that took place this year, it is somewhat inevitable that the state of customer experience (CX) has also changed. The pandemic certainly has put pedal to the...

Testing before investing

You have the business idea, but does your idea have enough runway and true potential? Market testing is an essential process that ensures you spend your time and money wisely while setting up your marketing strategies for greater success in the future. There are...
Loyalty Modelling

Loyalty Modelling

The task of managing customer loyalty towards products and services has emerged as a focal managerial problem and central push in marketing development, maintenance. or enhancement to achieve a sustainable competitive advantage. Trust, customer satisfaction. and...
Complaints Management

Complaints Management

Introduction While organisations endeavor to make use of ‘customer insights’ to continuously bring value to customers and improve operations, the data they look towards and the way this data is analysed to make crucial changes doesn’t always help in making impactful...